How should I expand my business? If I were to answer this question in one word I would say 'carefully'. More often than not expansion is not about taking risks, rather it's all about building carefully upon the success you've already acquired. Yes it could still fail but it's much more of a calculated risk, an educated roll of the dice. A lot of businesses fail due to greed and having an overtly aggressive appetite for profit and expansion. In business you need a wise and measured mental approach in order to build sensibly upon what you have already done backed up by the proper research and preparation.
The easiest way to picture this process is to imagine you own a building with 12 rooms. If you try and fill all 12 rooms at once with the workings of your business you're risking going broke very quickly. Instead what we do is first fill one room and with that accomplished we build upon that success to fill the second. In each stage we are taking a measured step forward full of confidence because of what has already been done.
Some businesses take time to grow while others are quicker, this can often be out of your control and depend much more on the marketplace you are operating in. Try to expand in a manner which is realistic for your market, by playing smart and making solid growth over time you'll build a more robust business which you can depend upon and be proud of. Any risk you take should be calculated and researched to its fullest extent possible, remember that the last thing life rewards is ignorance through laziness in business.
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