Are you planning an upcoming fundraiser for your group, team, or league? Many organizations, especially those that use volunteers or parents to raise funds, depend on the fundraising effort of those involved to meet their organizational budget. The fundraising efforts of these volunteers determine the course of action to take for the upcoming year or season.
So why do organizations fail to reach their goals? Or a better question, why do organizations set low goals when they have the potential to reach five to ten times that amount? Why raise $5,000 when you could be raising $25,000 or $50,000 with the same number of people utilizing the same time? One reason many fail to meet their goals (or settle for lower goals) is the lack of a fundraising plan. A good fundraising plan can help you stand out in the "fundraising crowd" to potential donors.
A fundraising plan outlines in written terms what you are trying to accomplish. The fundraising plan establishes your mission statement, your organizational chart, identifies types of goals, establishes and understanding of the fundraising dates, determines how funds will be handled once raised, and establishes how to communicate to everyone a clear picture of your fundraising needs. It will also collect input from a number of key people and help the group to think of creative strategies that might be outside the normal "fundraising box".
You know the old saying "People don't plan to fail, they fail to plan". Well, this is especially true with fundraising. It amazes me how many groups have little or no plans, only a fundraising product and amount needed. A little time and effort before starting could easily double their efforts. For example, spending $50-100 on a sharp professional sales page to use with your group is like gold. How many times have you been attracted to a sharp sales page? Curiosity will lead people to explore. Another strategies is to divide up into fundraising teams to build competition and camaraderie within the group. But most groups never use anything other than the same old fundraising techniques. It would be better to ask one person for a $1000 check than spend two weeks (or even two hours) with ten people trying to raise $1000. But that is exactly what many groups do with a pancake fundraiser, car wash, or discount card. These same fundraisers could raise five to ten times that amount with a little creative effort and planning. Believe me, we spent years doing that only to learn through experience over time a better way to accomplish our goals and to increase our revenue.
In the current economy would it not be better to plan ahead to insure your success? With more people trying to raise funds from a smaller resource pool its imperative to start thinking outside the "fundraising box". What are your fundraising goals? Can you exceed those goal? Start planning today for your fundraising success.
Mike Posey "CP"
Expert Baseball Tips
Tips from a championship coach's perspective and experience, offering creative insights into helping others.
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