Would you like to be able to jump from earning between £50,000 and £100,000 a year to averaging well over £30,000 per month? Is one of your goals to reach the million dollar mark in online sales?
You don't necessarily have to work longer or harder to accomplish that. In fact, I did that during the same period of my life when I had my two children.
And, as any parent knows, when you have two youngsters around, there isn't exactly an abundance of time to work with. Quite the opposite.
So, achieving this kind of dramatic increase in your earning is not about putting in longer hours. It's about creating a structure, both externally and internally, that will make it possible for you to receive money 24/7.
There are three basic things you need to do in order to create that structure.
1. Stop undervaluing what you have to offer. Trying to squeeze your expertise into low-priced solutions doesn't work and won't really give your clients what they need.
Part of your journey to financial success has to include your offering higher value products and programs that really deliver great solutions to your clients. This will also enable you to charge more.
2. Productize your service business. Instead of getting paid by the hour, package your expertise into products and programs that can be sold off the shelf and aren't dependent upon your time to deliver.
If your business model involves going out and working with a client for a day, and then getting paid for that day, can you develop a product that does the work for you? With this type of business model, instead of doing the work and getting paid, you do the work once and get paid over and over and over again.
3. Remove yourself from the manual labor of your sales and marketing - or at least, as much as possible.
You don't need to be personally involved in every single sale. You don't need to pick up the phone to prospect and find new customers. You don't need to write individual proposals or have meetings and phone conversations to make the sale.
All of that time-consuming sales and marketing activity can be replaced with automated sales processes. Use things like direct mail, the Internet and email marketing instead.
Rather than selling one-to-one, develop one-to-many techniques that will help you reach more people in less time.
When you stop undervaluing your services, and begin to productize them and automate your sales process, your earnings will skyrocket. Doing any one of these three things alone will make a noticeable improvement in your business. But, implementing all three of them - together - will have a dramatic and profound effect. That's when the magic happens.
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com
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